17 Top Competitor Analysis Tools to Track Your Competition

Why do you need a competitive analysis tool? To follow your competitors' traffic, SEO insights, and analyze their marketing channels. Giving yourself the tools you need to boost your online presence.

A good PR strategy requires being a step ahead of your competitors. So this is why today we're giving you a full list of the very best tools for competitive analysis. Whether it's through social media, SEO, paid ads, or just their website, there's a competitor research tool for everything. 

Read on to discover how to keep your finger on the pulse thanks to the right competitor analysis tool.

What are competitive analysis tools?

Competitive analysis tools help you understand how your competitors are performing and how your industry is evolving. These tools support market research by revealing key metrics such as website traffic, content performance, keyword rankings, and audience engagement. By using competitive analysis software, you can benchmark your efforts, spot emerging trends, and make data-driven decisions to refine your content strategy and stay ahead in your market.

TL;DR: The best 18 competitor analysis tools

Here is the list of the best competitor research systems:

1. Prowly – All-in-one PR tool for media outreach, press release creation, and coverage tracking.
2. Brand24 – AI-powered media and social media monitoring tool.
3. BuzzSumo – Tool for analyzing content performance, finding influencers, and monitoring trending topics.
4. Prowly (Mention Tracking Focus) – Tracks press coverage, social, print, and broadcast mentions with crisis alerts.
5. Upfluence – Platform for identifying, managing, and paying social media influencers used by competitors.
6. Semrush – SEO tool for keyword tracking, backlink analysis, and competitive content research.
7. iSpionage – Tracks competitors' paid traffic, ad copy, and SEO keywords.
8. Boardfy – Pricing intelligence and dynamic pricing automation for e-commerce.
9. VidIQ – YouTube analytics tool for keyword tracking, video performance, and competitor benchmarking.
10. AdClarity – Insights into competitors’ display, video, and social ad campaigns.
11. Rival IQ – Social media competitive analysis software with engagement and content benchmarking.
12. Google Trends – Free tool to analyze search trend data over time and across regions.
13. Social Blade – Free social media analytics across marketing channels like YouTube, Instagram, and Twitch.
14. Similarweb – Web traffic and digital marketing intelligence platform for benchmarking.
15. Mailcharts – Competitor email and SMS marketing campaign monitoring tool.
16. Sparktoro – Audience intelligence platform for discovering where target audiences spend time online.
17. Moz – SEO software suite for keyword tracking, site audits, and backlink analysis.
18. Visualping – Tracks visual and content changes on competitor websites with alerts.

PR & media monitoring competitor analysis tools

Ideal for PR professionals tracking brand mentions, journalist outreach, and media coverage.

#1. Prowly: competitor analysis tool for coverage tracking, PR outreach

Pricing: Basic ($258/month), Pro ($416/month), Enterprise (custom pricing)

Best for: Best for: combining media outreach, press release distribution, and coverage tracking to gauge competitors' PR reach. Well suited for small to medium in-house PR teams and PR or marketing agencies.

What you can do with Prowly

Prowly is the best all-in-one PR tool for creating press releases and reaching out to journalists. Instead of spraying and praying, you can tap into Prowly's media database of over one million contacts.

With advanced filters, you can find journalists who talk about your industry and your competitors and pitch them a story to get the spotlight on your client or brand.

With features such as media monitoring (more on that later), you can find out what kind of reach your competitors' content is getting and learn what you can do better. With Prowly's AI backed PR software, anyone can create an effective press release, even with no public relations experience.

The top features include:

• AI PR software for creating press releases, emails, and tracking engagement
• Media database of over one million contacts
• Online newsroom
• PR reports
• Media pitching tool
• And much more

Pros:

• Comprehensive all-in-one PR tool: media database, press release distribution, media monitoring, reporting, and more
• Database of over one million journalist contacts with advanced search filters
• AI-powered press release creation and engagement analysis
• Transparent pricing and a 7-day free trial

Cons

• Entry-level pricing is relatively high (from $258 per month)
• Best suited for small and medium PR teams or agencies; may be too extensive for freelancers or very small businesses

Overall verdict

Prowly is a versatile PR tool, especially valuable for teams and agencies seeking a comprehensive solution for monitoring, media contacts, and PR analytics.

#2. Brand24: social listening tool for competitor insights

Pricing: Individual ($119/month), Team ($159/month), Pro ($239/month), Enterprise ($399/month)

Best for: AI social listening, getting access to media mentions across platforms such as web, socials, videos, podcasts and more.e.

What you can do with Brand24

Brand24 is the best-in-class brand mention monitoring tool. With access to over 25 million online sources, you can get an overview of your mentions and track them in real time. With features such as advanced sentiment analysis and detailed reporting, managers can have an overview of multiple competitors in one place. Great for in-house social media teams and marketing agencies.

Top features:

• Reach and sentiment analysis
• Personalized reports for in-house teams or clients
• AI-based recommendations for branding and marketing campaigns
• AI topic analysis
• PR metrics such as AVE and presence score

Pros

• Access to over 25 million online sources, real-time monitoring
• Advanced sentiment analysis and detailed reports
• AI-generated recommendations for branding and marketing campaigns

Cons

• Starts at $119 per month, which can be a barrier for micro-businesses
• Focuses mainly on social media and online monitoring with fewer traditional PR features

Overall verdict

Brand24 is a great tool for mention tracking and sentiment analysis, ideal for marketing and PR teams focused on social media and online presence. It is a great social media tracker.

#3. Rival IQ: social media marketing strategy support

Pricing: Drive ($239/month), Engage ($349/month), Engage Pro ($559/month)

Best for: Comparing competitor social media performance, delivering metrics on engagement, follower growth, and content strategies across platforms.

What you can do with Rival IQ

Rival IQ is a competitor tracking software exclusively for social media platforms. Simply add your own account and your competitors' info and you will get a quick rundown of where you're underperforming and what you could do better.

Key features include:

• Head-to-head social media account comparison
• Social media audits with customizable reports
• Social post analysis (top-performing content, hashtags, best time to post, Boolean keyword search and more)

Pros

• Rival IQ specializes in social media competitor analysis, tracking engagement, follower growth, and content performance

Cons

• Focused on social media platforms, so not suitable for SEO or content analysis
• Pricing may be high for small teams

Overall verdict

Rival IQ is a must-have for social media managers who want to benchmark their performance and content against direct competitors.

SEO & website traffic competitor analysis tools

For digital marketers focused on SEO, keyword gaps, and traffic benchmarking.

#4. BuzzSumo: tool for competitor analysis of content performance

Pricing: Content Creation ($199/month), PR & Comms ($299/month), Suite ($499/month), Enterprise ($999/month)

Best for: helping marketers and PR teams track competitor content performance, discover popular topics, and identify high-impact influencers.

What you can do with BuzzSumo

BuzzSumo is an all-in-one tool for content creators. Whether you're a journalist or run a brand, you can use this tool to measure how your content performs in the real world. You can tap into new topics, identify popular content across the web and social media, monitor your brand mentions, find influencers and much more.

Top features include:

• Real-time trending topic research
• Easily find the most viral content
• Competitive benchmarking
• Competitor backlink analysis

Pros

• Content performance analytics, discovery of trending topics and influencers
• Brand mention monitoring and competitor backlink analysis
• Real-time trend tracking

Cons

• Higher pricing (from $199 per month)
• Primarily focused on content analysis, lacking broader PR or media monitoring features

Overall verdict

BuzzSumo is a great choice for content marketing analytics and trend research. It is recommended for marketers and PR professionals who want to provide competitor analysis for content, monitor Google search rankings, and have a search engine's rank tracker at hand.

#5. Semrush: website competitor analysis tool for SEO & keywords

Pricing: Pro ($139.95/month), Guru ($249.95/month), Enterprise (starts at $5,000/month)

Best for: identifying SEO and content gaps, showing keywords competitors rank for, provides content ideas and backlink opportunities.

What you can do with Semrush

Semrush is the all-in-one tool for SEO. Its competitor website analysis tool lets you see what keywords your competitors are ranking for, which pages are driving traffic, how many backlinks they have, and much more.

The top Semrush features are:

• Site audits
• Keyword research
• Content planning, creation, and optimization
• Backlink analysis and tracking
• Rank tracking

Pros

• Offers a comprehensive suite for SEO, including keyword research, backlink tracking, and site audits
• Helps identify what keywords and content competitors are ranking for, revealing valuable opportunities
• Includes detailed reporting and insights for both organic and paid search

Cons

• Pricing can be steep for small businesses or freelancers
• The wide range of features may be overwhelming for SEO newbies

Overall verdict

Semrush is an industry-leading choice for organizations that want to deeply understand and outperform their competitors in search results. It’s best suited for marketing teams or agencies with the time and resources to leverage its full capabilities. Semrush, as a keyword tool, supports you in analyzing traffic sources, outranking your content over competitors' websites, and boosting your blog posts in Google search.

Paid advertising & pricing intelligence competitor tools

For performance marketers tracking ads, budgets, and pricing strategies.

#6. iSpionage: competitor analysis software for paid ad strategies

Pricing: Starter ($59/month), Professional ($99/month), Advanced ($299/month), Enterprise (custom pricing)

Best for: tracking competitors' PPC campaigns, keywords, and ad copy to provide detailed insights into digital advertising strategies.

What you can do with iSpionage

You can see what your competitors are doing in the field of PPC and SEO. Find out what keywords they are targeting organically, which ones they are bidding for, plus the budget and creatives for each of them.

Top features include:

• Detailed competitor analysis
• PPC keywords and ad effectiveness index scoring
• SEO keywords, keyword groupings, and landing page snapshots

Pros

• Provides a snapshot of landing pages and campaign effectiveness

Cons

• Focused on paid search, so less useful if you want broader competitive insights
• Some features require higher-tier plans

Overall verdict

iSpionage is ideal for marketers who want to optimize their PPC campaigns by learning directly from their competitors’ advertising strategies.

#7. AdClarity: digital advertising & competitor campaign analysis

Pricing: not available publicly—you can only book a demo

Best for: detailed insights into competitors’ display, social, and video advertising campaigns, offering valuable data for benchmarking digital ad strategies.

What you can do with AdClarity

AdClarity is a digital ad intelligence platform that lets you compare your performance against competitors' paid ads. It covers everything from display ads, social media, video and in-app ads, programmatic vs. direct ads, and much more.

Some of the best features are:

• Explore competitors' ad activity across platforms from a single dashboard
• Data exports, APIs and custom dashboards
• 25 million human panellists that provide insights on paid ads

Pros:

• Delivers detailed insights into competitors’ digital advertising campaigns across display, social, and video
• Offers benchmarking and creative analysis for paid ads
• Useful for agencies and brands running large-scale campaigns

Cons:

• Pricing is not public and may be expensive
• Focused on advertising, so not a full competitor analysis solution

Overall verdict

AdClarity is a strong choice for businesses that want to benchmark their digital ad strategies against the competition and get creative inspiration.

#8. Boardfy: competitor pricing intelligence software

Pricing: starts at €39/month, depending on the number of products you want to track

Best for: tracking competitor pricing at a glance, making automated pricing changes, optimizing Google Shopping campaigns and more.

What you can do with Boardfy

Boardfy is built for e-commerce stores and brands that want to stay on top of pricing changes for their products all in one dashboard. Track thousands of products or competitors at a time and inform your sales and marketing strategies with real-time data.

Top features are:

• Competitor monitoring, pricing intelligence, feed optimizer, and dynamic pricing AI for e-commerce
• Monitoring distributors and MSRP variations for brands

Pros

• Designed for e-commerce, it tracks competitor pricing and helps you react to changes quickly
• Supports dynamic pricing and can monitor thousands of products at once

Cons

• Focused on pricing, so it won’t cover other marketing strategies
• Final price depends on the number of products tracked, which may add up for large inventories

Overall verdict

Boardfy is a must-have for e-commerce businesses that need to stay competitive on price and want automated tools to help manage pricing strategies.

Influencer & email marketing competitor analysis tools

For brand teams analyzing outreach effectiveness and email campaign performance.

#9. Upfluence: influencer discovery & competitor site analysis tool

Pricing: not available publicly, you have to talk to their sales to get pricing details

Best for: identifying influencers connected to competitor brands, helping PR and marketing teams pinpoint key voices in their industry.

What you can do with Upfluence

This tool allows you to find, manage, track and pay influencers all in one place. You can look into the influencers in your industry that your competitors are using, discover their rates, the performance of their content, and their typical requirements for collaboration. Having this competitor data in hand, you can see which influencers should be involved in your marketing efforts. 

Top features are:

• Finding influencers who already track and love your brand
• Detailed campaign metrics to help you pick and choose the best influencers with the highest ROI
• Managing, hiring and paying influencers directly through Upfluence
• Setting up affiliate campaigns

Pros

• Comprehensive influencer management: discovery, analytics, collaboration, and payments all in one platform
• Detailed influencer data, rates, and campaign effectiveness
• Affiliate campaign management capabilities

Cons

• No public pricing—requires contact with the sales team
• Mainly focused on influencer marketing with few PR or content features

Overall verdict

Upfluence is an advanced tool for businesses and agencies looking to professionally manage influencer collaborations and analyze competitor activity in this space. With this platform, you can gain competitor insights and learn from their lessons or make improvements when it comes to influencer marketing strategy.

#10. MailCharts: competitor analysis tool for email marketing campaigns

Pricing: starts from $149/month and offers a free plan.

Best for: monitoring competitor email strategies, design, and frequency, giving marketing teams insights for optimized email campaigns.

What you can do with MailCharts

Whether you're looking for inspiration for your campaigns or you want a sneak peek at competitors, MailCharts has all the data on email and SMS campaigns. You can conduct competitive research of this marketing channel and, based on the insights, make data-driven decisions.

From complete beginners to email pros, MailCharts gives you a full stack of tools to get started with your next campaign. 

You'll find features such as:

• Historical and competitive data for your industry
• MailCharts Index with 1,000+ brands and their email data
• Lifecycle campaign data for all companies in the database

Pros

• Analysis of competitors’ email campaigns: content, frequency, and design
• Email campaign inspiration and benchmarking
• Useful for e-commerce and marketing teams

Cons

• Limited to email monitoring—does not cover broader PR or social media
• Some advanced features are only available on higher-tier plans

Overall verdict

MailCharts is a niche but valuable tool for teams wanting to monitor and focus on their revenue growth from email marketing by learning from competitors.

YouTube & video content competitor tools

#11. VidIQ: competitor analysis tool for YouTube

Pricing: Boost ($16.58/month), Coaching ($99/month)

Best for: insights into YouTube video performance, including competitor keyword usage, engagement metrics, and content strategies for YouTube-specific growth.

What you can do with VidIQ

If you want to win with YouTube content, VidIQ gives you all the insights you need with their competitive tracking software designed solely for this platform.

Whether you want to do research and come up with new content ideas or find out what competitors are doing, VidIQ offers it all.

You can find features such as:

• Competitor channel analysis (highest viewed videos, views per hour, subscriber growth driven by premium content)
• Exporting top competitor keywords
• Sorting competitors by date, views per hour and other critical data points

Pros

• Tailored for YouTube, offering insights into competitor video performance, keywords, and engagement
• Helps you identify trending topics and optimize your own content

Cons

• Only works with YouTube, so not suitable for broader social or content analysis
• Some advanced features require a paid subscription

Overall verdict

VidIQ is perfect for creators and marketers focused on YouTube who want to understand what’s working for competitors and improve their own video strategy.

Free competitor analysis tools

Looking for a free plan? Here are several analysis tools that can not cost you a single penny.

#12. Google Trends: forecasting search trends and competitor signals

Pricing: free

Best for: real-time data on search trends, helping PR and marketing teams understand rising topics, forecast seasonal trends, and align content with audience interests.

What you can do with Google Trends

Google Trends is a completely free competitor analysis software that should be on everyone's radar. It displays the popularity of search queries over time and lets you see how popular a given term is in web searches.

Some of the many things this tool can do include:

• Showing search interests over time
• Comparing different terms and topics
• Showing regional interest
• Related topics and queries
• Real-time trends
• Seasonal insights

Pros

• Free tool for tracking search interest in topics and keywords over time
• Helps spot rising trends and compare popularity across regions
• Easy to use and accessible to everyone

Cons

• Limited to search trend data, so it doesn’t offer deeper competitive insights
• No direct competitor benchmarking features

Overall verdict

Google Trends is an essential, no-cost tool for anyone wanting to understand what’s trending in their industry and align content with audience interests.

#13. Sparktoro: social behavior & audience intelligence tool

Pricing: free

Best for: ideal for PR and marketing teams looking to identify audience behaviors and improve targeting strategies.

What you can do with Sparktoro

Instead of researching your competitors, Sparktoro researches your target market to find their preferences. If you struggle to determine why your audience behaves in a certain way or why your competitors perform the way they do, Sparktoro can provide many answers.

Key features include:

• Audience research: find the websites, social media accounts, podcasts, YouTube channels, etc., your audience engages with
• Keyword insights and demographic data

Pros

• Helps you discover podcasts, social accounts, and websites that matter to your target audience
• Useful for refining marketing and PR outreach

Cons

• Not a direct competitor analysis tool, it focuses more on audience behavior
• Some features are limited to paid plans

Overall verdict

Sparktoro is excellent for marketers who want to understand their audience’s habits and discover new channels for outreach, rather than just tracking their competitors’ actions.

For content creators benchmarking channels, engagement, and growth.

#14. Social Blade: social media metrics for competitor benchmarking

Pricing: free

Best for: Individuals and teams looking to monitor, compare, and analyze social media growth and engagement across platforms like YouTube, Instagram, Twitch, and more. Especially helpful for creators, agencies, and marketers who want quick insights into their own or competitors’ channel performance.

What Social Blade offers:

It provides a straightforward way to examine public statistics for a wide range of social media accounts. Users can instantly see up-to-date figures such as subscriber or follower counts, video view totals, and engagement rates.

Key features:

• Analytics for multiple platforms (YouTube, Instagram, Twitch, X, Facebook, and others)
• Channel and account comparison tools
• Historical growth tracking and future projections
• Publicly accessible data—no registration needed for basic use

Pros

• Free to use for most analytics and comparisons, you can see how much traffic competitors get
• Easy to get started—just enter a username to see results
• Covers a broad range of popular social platforms in one place
• Helps identify trends, monitor competitors, and discover influencers

Cons

• Limited to publicly available data; lacks deeper analytics or integration with other marketing tools
• Some advanced features require a paid upgrade
• Does not support PR outreach, media monitoring, or in-depth campaign reporting

Overall verdict

Social Blade is a practical, user-friendly resource for anyone who wants a quick snapshot of social media channel performance. While it doesn’t replace more comprehensive analytics or PR platforms, its accessibility and multi-platform support make it a useful addition for creators, marketers, and agencies interested in tracking growth and benchmarking against others in their industry.

#15. Similarweb: website competitor analysis tool for traffic & engagement metrics

Pricing: free

Best for: Entrepreneurs, marketing professionals, and businesses seeking detailed data on website traffic, audience behavior, and multi-channel digital marketing performance to benchmark competitors and understand market trends.

What Similarweb offers:

Similarweb is a digital intelligence platform that provides extensive insights into website performance, competitor strategies, and trends. It aggregates data from millions of websites and apps across more than 190 countries, delivering metrics such as traffic sources, user engagement, keyword rankings, and referral channels.

Key features include:

• Website traffic and audience behavior analysis
• Multi-channel marketing performance 
• Keyword research and competitive benchmarking
• Historical data and trend visualization
• Customizable dashboards and exportable reports
• API access and integration with other business tools

Pros

• Provides a broad and detailed view of competitors’ digital marketing strategies
• Covers multiple marketing channels in a single platform for holistic analysis
• Offers historical data for trend identification and forecasting
• User-friendly interface with clear visualizations and customizable reports

Cons

• Pricing can be high for startups and small businesses, especially for advanced plans
• Some data may be limited or less accurate for low-traffic or niche websites
• The platform’s extensive features may require time to learn and fully utilize

Overall verdict

Similarweb is a robust website competitor analysis tool designed for businesses seeking digital competitive intelligence across multiple channels. With insights into traffic sources, audience engagement, and competitor behavior, it's a go-to platform for marketing teams focused on optimizing online presence. While its pricing and learning curve may be a hurdle for smaller teams, its comprehensive data coverage and flexibility offer significant value for organizations committed to data-driven growth.

#16. Moz: SEO competitor analysis tool for keyword & link tracking

Pricing: free

Best for: small to medium businesses, SEO professionals

What Moz offers:

Moz is a well-established SEO software suite designed to help users improve search rankings, analyze competitors, and optimize website performance. It provides a range of features, including keyword research, backlink analysis, rank tracking, and competitive research.

Key features include:

• Keyword research (with AI-driven suggestions)
• Competitor domain and keyword analysis
• Site audits and page crawling to identify SEO issues
• Backlink tracking and analysis
• Scheduled and branded reporting

Pros

• User-friendly interface suitable for both beginners and experienced SEO professionals

Cons

• Lacks certain content marketing and link-building tools found in competitors like Semrush
• Local SEO support is limited to a few markets (US, UK, AU, CA)
• Does not support keyword clustering, which some competitors offer

Overall verdict

Moz Pro is a solid SEO platform offering a broad range of essential tools for keyword research, competitor analysis, and site optimization at a reasonable price point. It is particularly well-suited for small and medium businesses or marketing teams seeking an easy-to-use yet powerful SEO solution. 

#17. Visualping: competitor website analysis tool

Pricing: free

Best for: tracking visual and content changes on competitors' websites and sending alerts when updates occur. Useful for monitoring pricing, messaging, and new product announcements.

What you can do with Visualping

From small tweaks to major changes on landing and pricing pages, Visualping shoots you an update every time one of your competitors makes a change on their web presentation.

Expect features such as:

• Website change detection and real-time alerts
• Email alerts with screenshots of what changed

Pros

• Great for tracking pricing, product launches, or messaging updates
• Easy to set up with email alerts and browser extensions

Cons

• Only tracks website changes, so it won’t cover social, SEO, or content strategies
• May require manual setup for each page you want to monitor

Overall verdict

Visualping is a simple but effective tool for anyone who needs to stay updated on competitor website changes without manual tracking.

Competitor analysis tools: conclusion 

A competitor analysis tool can give you tons of helpful information without lifting a finger. In the age where a competitive research tool can do the heavy lifting for you, it simply makes no sense to do the manual research yourself.

This is where Prowly's competitive analysis software comes in. We monitor the web for mentions of your and your competitors' brands and target keywords, so you never miss a beat.