Artificial intelligence has found its way into every industry and job in the world, and public relations has not been spared. If anything, there are countless uses for AI in public relations, for activities such as:
- Idea generation
- Press release creation
- PR research
- PR reporting
- PR media monitoring
There are certain potential risks to these tools, such as accuracy and privacy concerns. However, AI tools for PR can help you save time, brainstorm and share ideas, nurture relationships with media contacts, and much more.
The best AI tools for public relations professionals in 2025
Here are some of our favorite AI tools for PR professionals, with their top features, pricing, and pros and cons. We've grouped them based on their primary purpose for AI in public relations.
AI tools for content creation
These AI powered PR tools can help you with AI generated content, some of them specifically for PR, while others have more general use cases.
#1. Prowly
Price: starts at $258 per month; free trial available
Prowly's AI-enhanced workflow covers all aspects of press releases, from ideation to drafting, editing, journalist outreach, and email summarization.
✅ Pros
- Spark your storytelling and ideation with Prowly’s AI writing Assistant✨. Say goodbye to blank pages. Simply input your general press release idea, and you will receive three story angles to develop as you wish.
2. Once drafted, Prowly’s AI Assistant provides suggestions for perfecting your freshly crafted press release. Adjust the tone, quotes, and text length to reflect your brand's style and goals even better.
3. Prowly's AI workflow simplifies pitching by using press release keywords to connect you with relevant journalists — who are genuinely interested in your story! — expanding your contact list.
4. Finally, Prowly offers personalized recommendations for your email's subject line, body, and preview text that align with your press release—designed to boost your email open rates and clicks significantly.
🔻 Cons
As for the downsides, we'd love to hear from you! Feel free to test our new AI workflow and share your feedback. We can guarantee you won't find anything this powerful on the market. Happy testing! ✨
Psst! We also prepared two guides to help you use the AI Press Release Generator for the best results and write and pitch press releases with AI.
#2. ChatGPT
Price: Free; ChatGPT Plus is $25 per month
✅ Pros
ChatGPT is one of the most popular AI tools for communication. The most advanced chatbot on the market uses a natural language processing model to answer your questions. ChatGPT can be used for almost anything, so it's no wonder it's one of the most common AI-powered recommendation engines.
PR professionals are using ChatGPT to streamline their workflow. They use it to craft press releases, generate creative ideas, conduct research, and compose pitches and follow-up emails.
One crucial aspect is effectively prompting the AI, and we have already addressed this topic in a recent article, in which we listed the top ChatGPT prompts for PR.
🔻 Cons
ChatGPT is not an AI tool designed for PR and it is far from perfect. And if you add content to the tool, you're practically giving away your data, because OpenAI uses it for learning. In other words, it's not smart to feed sensitive info to this tool.
The tool's knowledge base was cut off in January 2023. As the PR industry relies on timely information, this can be a significant issue.
Also, crafting a press release with ChatGPT can be challenging. Start by providing a prompt like "compose a press release about X, including key messages about A, B, C, and a quote from a company representative."
The next steps depend on the outcome and require careful editing and attention to detail. ChatGPT is not a text editor, so it's not ideal for editing, cutting, or changing specific parts.
It works well for social media posts, where you can see the full content at a glance, but with longer texts, you may find it challenging to keep track of changes. You may often end up copying and pasting between multiple applications and windows.
#3. Jasper
Price: starts at $39 per month, free trial available
✅ Pros
Before ChatGPT became a thing, Jasper was the main AI-powered enterprise platform on the market. If you need anything written (including PR content), Jasper can handle it. Whether you want help with a new PR blog, a press release, or some social media copy, give it instructions, and Jasper will deliver.
In fact, Jasper can do routine tasks and handle your entire PR workflow. Simply upload the creative brief and the app can handle the rest. You can launch an entire integrated marketing campaign directly from Jasper.
🔻 Cons
On the other hand, Jasper has a high price tag compared to other AI tools for PR. It's also not great for long-form content and may need a lot of input to produce usable content.
If you're looking for top AI marketing tools, check out the 31 options we have prepared.
#4. Grammarly
Price: free for up to 100 prompts, then starts from $12
✅ Pros
Famous for its writing assistant, Grammarly launched its AI tool and followed the pack. Named GrammarlyGO, this app helps you improve your writing and adjust the content you create with one click. For example, you can ask the tool to shorten or summarize your text to make it more (or less) formal and much more.
GrammarlyGO helps you change the content you wrote and adjust it to a different tone of voice, style, and level of formality. For PR practitioners, you get a second pair of eyes to review your documents and press releases. Also, you'll never run out of ideas for your target audience.
🔻 Cons
GrammarlyGO suffers from the same problems as other AI tools for PR. The data may not be very accurate. Also, be careful when feeding it sensitive and important information, as the app uses your data for learning.
#5. Wordtune
Price: free plan available; plans start at $6.99/month
✅ Pros
This AI software has been around for a bit and many professionals, including those in the public relations industry, use it. It's pretty simple: you write something and Wordtune can improve it. If you ever get stuck while writing press releases, Wordtune can help you regain clarity.
You can ask this tool to insert a statistical fact, make a joke, or explain a complex term. If your content sounds unclear, you can ask Wordtune to simplify or summarize it.
🔻 Cons
On the downside, 10 rewrites per day in the free version won't last you very long. Also, compared to other AI tools for PR, the interface is not the greatest and comes with a steep learning curve.
#6. Claude
Price: Free plan available; Pro starts at $20/month
Claude is an AI assistant developed by Anthropic that excels at writing, editing, summarizing, and understanding context-rich conversations. It’s particularly useful for PR professionals looking to draft press releases, polish messaging, or brainstorm campaign ideas with a more thoughtful and conversational AI.
✅ Pros
Claude is great for long-form content generation and editing, but it may take some tweaks to do short copy well. It's really good at understanding context and many content creators prefer it to ChatGPT for this reason.
It can be super useful for brainstorming pitches, refining messaging and preparing Q&As.
🔻 Cons
Compared to more specialized AI PR tools, it has a limited number of integrations. Also, every now and then, it can produce outdated or generalized responses.
AI tools for visual content creation
If you need a graphic for a press release or a pitch, you can use these visual content creation tools to whip one up with a quick prompt.
#7. Midjourney
Price: starts at $8 per month
✅ Pros
A new tool that has gained popularity in the past year is Midjourney, a powerful image generator. Leveraging AI has become even easier with this tool, as you can put in any kind of prompt and have a fully finished image in minutes.
For example, if you need an image for a PR campaign but don't want to hire a photographer, you can use Midjourney instead.
You might want to include some other images in addition to the regular boilerplate images and logos, and here is where Midjourney can help. It's cheap, effective, and can save you time.
🔻 Cons
Conversely, every image you create is fed back into Midjourney. This essentially means you do not own the copyright to your work. Even worse, other Midjourney users can see and use your content.
Your images become public domain, and you no longer have the option of deleting them. In other words, it is one of the most common dangers of using AI tools.
#8. Canva
Price: free, paid plans start at $119.99 per year
✅ Pros
One of the most popular ways to create free content online is with Canva. This design tool has many features that allow anyone to become a designer, even without design skills. Their AI tool goes one step further. Simply type in the text for an image you want to create and Canva will deliver.
How does this come in handy for public relations? Let's say you want an image of a businessperson winning a marathon while wearing a full suit. Type it into the AI image generator and Canva will create it. It works similarly to other AI-powered tools: the better you create prompts, the better the results you can get.
🔻 Cons
As for the cons, there are only 50 images you can create with the free plan. Also, you may have copyright issues depending on your location.
#9. Synthesia
Price: starts at $18 per month
✅ Pros
Synthesia is AI-based video creation software that lets you type a prompt and create a video. PR pros can use it to turn any idea into a promotional video. Don't have the time to record a spokesperson making an announcement? Synthesia to the rescue.
This AI tool offers 140+ avatars that look and sound like real people. With 120+ languages available, it shows the future of the media landscape.
🔻 Cons
On the other hand, the video content created in Synthesia still doesn't have the look and feel of a real, recorded video. And the Personal plan limits the number of videos and scenes you create.
#10. Beautiful.ai
Price: $12 per month; free trial available
✅ Pros
Do you need to create a pitch deck or any presentation? You can use PowerPoint or Google Slides, but who has time for that when you have an AI tool? Beautiful.ai, to be more precise. This tool helps you create presentations by prompting you about the content you want included on the slides.
Unlike PowerPoint or Slides, Beautiful.ai is easy to use and works with you. You can change the content with a few clicks, whether you prompt the tool or add your own content.
🔻 Cons
Users complain about the UX and the app breaking down with more complex operations.
AI tools for meeting summarization and transcription
You can use generative AI to quickly turn an audio or video recording into a transcript you can use for a press release, blog post, pitch, or something else.
#11. Otter
Price: has free Basic plan, Pro starts at $8.33 per user per month
✅ Pros
To reach a press release, PR specialists have to sift through a lot of content. Sometimes, that content comes from meetings. The more meetings there are, the more difficult it becomes to create content for PR campaigns. This is where AI PR tools like Otter come in.
This AI tool tunes into your meetings (on Zoom, Google Meet, and other platforms) and "listens" to them. Otter then takes notes using its proprietary AI technology. In short, it transcribes the meeting as it happens in real-time. It identifies who spoke at which time and which sentences they uttered.
But even more than that, this AI-powered tool summarizes the meeting notes for you in real time and after the meeting. Instead of listening to hours of meetings, PR practitioners can just read a neat summary by Otter.
🔻 Cons
Otter is not always particularly accurate. Before creating press releases, you must remove quite a few "umms" from the written content. Also, it's not very affordable compared to other AI tools for PR. Luckily for you, we have more tools coming for comparison.
#12. Fireflies.ai
Price: Free plan available; premium plans start at $10 per user/month
Fireflies.ai is an AI-powered meeting assistant that records, transcribes, and summarizes meetings across various video conferencing platforms like Zoom, Google Meet, and Microsoft Teams. PR professionals can focus on the conversation without worrying about note-taking, ensuring that no critical information is missed during press briefings, interviews, or internal meetings.
✅ Pros
Fireflies does automatic transcriptions and summarizes meetings for PR pros without lifting a finger. It integrates with popular conferencing tools such as Zoom and Google Meet and it allows you to quickly search transcripts to find relevant information.
🔻 Cons
When the audio quality drops, so will the quality of transcripts. You'll need excellent recordings for transcripts that require minimal edits. For the more advanced features, you're going to need a paid plan.
#13. Descript
Price: Free plan available; paid plans start at $12 per user/month
Descript is an all-in-one audio and video editing tool that allows users to edit recordings like a text document. It’s perfect for PR teams producing polished interviews, podcasts, and videos for their next PR campaign without the need for advanced technical skills.
✅ Pros
- User-friendly interface with text-based editing
- Features like Overdub for voice cloning and filler word removal
- Collaborative tools for team projects
🔻 Cons
- Learning curve for advanced features
- High-quality exports may require higher-tier plans
AI tools for writing
#14. Semrush
Price: Free
✅ Pros
Semrush offers various AI tools you can use to create, rephrase, and improve text for various purposes.
It's a great option if you have occasional content writing and editing needs.
For example, you can use them to summarize press releases or white papers, improve your own writing, or create content from scratch. The free tools suite includes:
🔻 Cons
While the tools are forever-free, you need to register to bypass usage limits.
They are also limited to specific use cases like rewriting text or creating headlines, meaning you'll need to switch between different free tools.
AI tools for research and competitive intelligence
Need to find information on a topic and get up to date? These tools are excellent for analyzing data and giving you relevant insights for press conferences, pitches or any type of content you may need for PR.
#15. Perplexity.ai
Price: Free to use
Perplexity.ai is an AI-powered search engine that delivers direct, cited answers to complex queries. It’s a valuable research companion for PR professionals who need quick answers, background info, or competitor insights when drafting press materials or preparing for interviews.
✅ Pros
Perplexity is famous for its ability to deliver accurate, sourced responses. It is very useful for quick research and fact-checking, too. And the intuitive interface comes in handy.
🔻 Cons
Despite all the positives, this tool is not ideal for conducting in-depth research, and it offers limited control over how queries are filtered and refined.
#16. SurferSEO
Price: Plans start at $49 per month
SurferSEO is a content optimization tool that helps teams create SEO-friendly articles, press releases, and web content. It analyzes top-ranking pages and offers clear suggestions on keywords, structure, and readability to boost visibility.
✅ Pros
This tool's strengths lie in its real-time SEO guidance, easy integration with platforms like WordPress, and in-depth SERP analysis that helps teams stay competitive. And you can simply hook it up with Google Docs if you're not a fan of the SurferSEO interface.
🔻 Cons
On the flip side, SurferSEO assumes a basic understanding of SEO and can feel overwhelming to new users due to the volume of data it provides. You'll need the basic understanding of content optimization to use this tool effectively.
AI tools for media monitoring and insights
These tools let PR teams do social media automation so they can get a quick glance of their brand performance across socials and the web.
#17. Cision
Price: Custom pricing based on services selected
Cision is a full-suite PR platform offering media monitoring, journalist outreach, and press release services. It’s widely used by PR teams who need to manage large-scale campaigns and measure media impact.
✅ Pros
There are numerous benefits in Cision, including its massive journalist database, robust campaign analytics, and the convenience of built-in press release publishing.
🔻 Cons
Cision's cost may be too high for smaller teams, and the interface can feel complex and require onboarding or training.
#18. Meltwater
Price: Custom pricing based on services selected
Meltwater provides advanced media intelligence and social listening features. It enables PR professionals to track brand mentions, do sentiment analysis, and discover emerging topics across news outlets, blogs, and social media.
✅ Pros
Its key strengths include broad media monitoring capabilities, AI-driven insights for spotting trends, and the flexibility of customizable reporting dashboards.
🔻 Cons
The main drawbacks are the relatively high cost, which may be restrictive for smaller teams, and a moderate learning curve for some of the platform's more advanced tools.
Conclusion
AI tools for PR won't replace PR teams, but they can be incredibly helpful. Instead of thinking about AI communication tools as your enemy, embrace them and use them to streamline your workflow and make your job as a PR professional easier.
Ready to take that first step? Start with Prowly and sign up for your free trial today!
